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BICES 2009>Show Report


Confidence & Growth Built Up(download Show Report)

The golden autumn marks the season of harvest. As China just celebrated its 60th anniversary, 10th Beijing International Construction Machinery Exhibition & Seminar (BICES) raised its curtain again. With the number of exhibitors hitting 880 and show area over 150,000sq.m, 40% and 50% respective increases from previous event, BICES 2009 proved its significant recognition once again to the industry. According to the statistics, the total number of visits over the 4 days is 78,600, a 25% increase from the previous event, which hit a new record. Since the unexpected financial crisis occurred in the latter half of 2008, world-wide construction machinery market suffered a big slump. Moreover, a very pessimistic forecast was made and echoed in the market. That was when BICES 2009 was in a very key registration period. However, on Nov 3 – 6, 2009, fully packed people, an array of towering cranes and many staged machinery proved the huge market potential represented by China as well as the influence of BICES. Undoubtedly, BICES 2009 will be one of the construction machinery festivals in the midst of global economic downturn.

Attendees at the opening ceremony are Mr. Chen Changzhi, Vice Chairman of the Standing Committee of the National People's Congress, Mr. Wang Ruixiang, Chairman of China Machinery Industry Federation, Mr. Gou Zhongwen, Vice Mayor of Beijing, Mr. Dennis Slater, President of AEM, Mr. Rob Oliver, President of CECE in 2009 and other distinguished guests. Forging success – achievements of construction machinery in honor of 60th anniversary of China was held along with BICES 2009. Mr. Jia Qinglin, standing member of the Standing Committee of the Political Bureau of the Central Committee of the Communist Party of China and Chairman of the Chinese People's Political Consultative Conference paid a visit to the event. Mr. Lu Yongxiang, Vice Chairman of the Standing Committee of the National People's Congress and President of the Chinese Academy of Sciences as well as senior leaders in this sector kindly sent their calligraphies to BICES 2009. In addition, government officials from National Development & Reform Commission and Ministry of Commerce also attended relevant awards-presenting ceremonies. The achievements, with nearly 5,000 sq.m, took a full look back at the developing course of the industry and illustrated the 60-year progress since the establishment of China, which tremendously improved the recognition of the construction machinery industry and BICES throughout China.


The Power of Innovation Leads into the Future.

The theme of BICES 2009 is “safety, environmental protection and science & technology innovation”. Quite a number of exhibitors showcased their latest products to echo the theme, such as hybrid excavator, energy-saving loader, intelligent remote control excavator and mini skid steering loader. In addition, also displayed are the largest loader, the most powerful bulldozer, the largest roller, the track crane with the biggest capacity in China, the asphalt batching plant with the largest hourly output and the pump truck with the longest arm in the world, which marked that the self-innovation of China’s construction machinery companies broke a new record.

Those new products in response to the demand of the market became another highlight in the event, such as beam carrier, asphalt-concrete slurry truck, special pump truck and drilling rig developed for high speed railway construction. In addition, high access machinery was showcased as well, which marked the development trend of the market. What’s more, other building and material machinery such as brick making machines, steel bar machinery, special vehicles, undercarriage parts and financial and rental services providers enriched the exhibits range and the in-depth concept of the exhibition.

 

Waves of Visitors with Business Opportunities

High quality visitors are vital to the success of the exhibition. As a solid example of the exhibition being organized by the industry itself, BICES always put visitors invitation in extremely high priority. Approximately 800,000 invitations were delivered to the visitors by direct mail before BICES. And promotional conferences were also held in nearly 20 provinces and cities through “BICES Long March Promotional Campaign”. In addition, BICES participated in more than 20 professional meetings and activities organized by relevant industry associations and visited many construction companies whose headquarters are located in Beijing and relevant industry associations. All those efforts contributed to great achievements as follows: the number of visitors exceeded 30,000 on the first day; ?the number of user institutions from railways, water conservancy, power, military, highway, urban construction and etc as well as international delegations from India, Russia, Vietnam, Turkey, Malaysia, Indonesia and other countries exceeded 50. International visitors mainly came from Southeast Asia, the Middle East, South Asia and other countries, which showed the great influence of BICES in the emerging markets. Meanwhile, university students and faculties from relevant majors of Tsinghua University, Beijing University of Aeronautics & Astronautics, Beijing Institute of Technology, Beijing Jiaotong University and other institutions in Beijing visited BICES 2009 with interest. They are the hopes of the industry and will be the backbone for future development.

 

Diversified Activities

Activities such as “Technologies & Market Development Seminar of 2009 China Construction Machinery Tires & Rubber Parts”, “First Construction Machinery Inspection Technologies Seminar”, “3rd Construction Machinery Maintenance Technologies Seminar” and “Construction Machinery Exterior Design and Quality Contest” were held during the exhibition, which propelled BICES to change from exhibiting-oriented platform to value-oriented platform and furthermore upgraded the professional level of BICES.

BICES endeavored to help Chinese construction machinery to better integrate into the world. The opening of “Introduction of Indonesian Construction Machinery Market”, “GCC and China Motor Vehicles (Construction Machinery) Trade Cooperation (6+1) Development Seminar”, “Italian Technology: Transform Innovation to Productive Forces” helped Chinese construction machinery companies deepen the understanding of the relevant markets and build bridge for them to grasp opportunities. New products releases & technical seminars made the “Safety, Innovation, Environmental Protection” theme more impressive and played an important role in helping users choose relevant types of equipments and guide industry development.

BICES 2009 specially set up a 5,000sq.m demonstration area for the manufacturers from domestic and overseas to compete on the same stage, which showed the highest level of construction machinery applications. “Road Machinery Operator Skills Contest Performance” organized by Ministry of Communications of the People's Republic of China held during the exhibition displayed the modernization of the road building and maintenance equipment and the amazing skills of the operators.

 

Worldwide Network & Global Coverage

After more than 20 years of development, a full line-up of nearly 120 domestic and foreign professional magazines, newspapers, websites, televisions and radioes joined in with BICES. The coverage ran through before, in the middle of and after the event. "BICES Long March Promotional Campaign" attracted hundreds of local media from Beijing, Tianjin, Shanghai, Jiangsu, Zhejiang, Hebei, Shanxi, Henan, Shandong, Fujian, Guizhou, Sichuan and northeast provinces and etc, which further enhanced the influence of BICES among the user associations in these key areas.

To better promote the event, BICES has run over 300 advertisements in domestic and foreign publications, which is twice of the previous one. The bilingual "BICES Daily Express" and "BICES News" issued during the show captured the timely dynamics and on-site hot spots, which is an important window for exhibitors and visitors to acquire a comprehensive understanding of the exhibition. Live webcast provided by HC360.com and 21-sun.com spread the live information through the network platform in forms of video, pictures, text, and etc.

 

Advantageous Resources & Value-oriented Platform

Over the past 20 years, BICES rooted in China and cast its look on the world emerging markets. The concept of the show becomes gradually enriched. In the mean time, BICES contributed a lot to the development and communications between Chinese and foreign construction machinery industry. And today, it has become the most important gathering of Chinese construction machinery industry.

The growth of BICES owes too much to the support extended from relevant ministries of the central government as well as Beijing municipal associations. Relevant state watchdogs, foreign embassies and representative offices of commerce and trade are also the strong driving force of BICES. With over hundreds of construction companies headquartered in Beijing, BICES has deepened the cooperation with them in wider areas. Now more and more annual conferences and seminars were held along with BICES.

BICES adhered to the concept of industry-led exhibition and let Exhibitor Advisory Committee and User Advisory Committee play an important role. BICES closely cooperated with foreign manufacturers associations and user associations and grasped the developments in domestic and foreign markets, which enhanced the event in all respects. And now BICES has been considered as the wind vane of the industry.

The core of the show has already changed from exhibition-oriented platform to value-oriented platform and has been more than just an exhibition platform. BICES aimed at creating its own brand value by improving overall service and visitor quality, based on it building the value platform and assisting exhibitors in improving their company image and brand value. A lot of new services introduced by BICES 2009 are launched regarding this target. The efforts on large-scale promotion of the exhibition, providing more than five thousand square meters of demonstration area and improving network services are to achieve this goal.

The signs of recovery of global financial crisis and active on-site transactions showed the great potential demand of the global construction machinery market. The enormous market potential demonstrated by emerging markets such as China when fighting the crisis has become the driving force and source of confidence in the future. Despite the ups and downs over the past 20 years, BICES has made large strides and will embark on a new journey. We sincerely appreciated the consistent support from domestic and foreign exhibitors, visitors, associations, media and professionals of the industry and firmly believe the future of BICES will be more brilliant.

 

See you in 2011 Beijing International Construction Machinery Exhibition & Seminar (BICES 2011)! 
 

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